Turn Your Fitness Dreams Into Reality

What the new "low carb study" REALLY says

2008-07-26T21:53:00.000-07:00

Hey there,

A news media feeding frenzy erupted recently when a new
diet study broke in the New England Journal of Medicine...

Almost all the reporters got it wrong, wrong 'WRONG!' So
did most of the gloating low carb forumites and bloggers.

Come to think of, almost everyone interpreted this study
wrong.

Some valuable insights came out of this study, but almost
everyone missed them because they were too busy believing
what the news said or defending their own cherished belief
systems ...

My buddy and Fat Loss expert Tom Venuto reviewed this study
and I invite you to come see what this study REALLY said by
visiting the Burn The Fat Inner Circle.

I posted Tom's article in the FR.EE Preview area so you don't
even have to be a current member of the Inner Circle in order
to check it out...

==>  Burn the Fat Inner Circle

To your success,

Merri Ellen

How I Got "Ripped" Abs For The Very First Time

2008-07-03T19:20:00.000-07:00

By Tom Venuto, NSCA-CPT, CSCS
www.burnthefat.com

I’ll never forget the very first time I got ripped, how I did it and how it felt. I’ve never told this entire story before or widely published my early photos either. Winning first place and seeing my abs the first time was sweet redemption. But before that, it was a story of desperation…

I started lifting weights for bodybuilding when I was 14 years old, but I never had ripped abs until I was 20. I endured six years of frustration and embarrassment. Being a teenager is hard enough, but imagine how I felt being a self-proclaimed bodybuilder, with no abs or muscle definition to show for it. Imagine what it was like in swimming class or when we played basketball in gym class and I prayed to be called out for “shirts” and not ‘”skins” because I didn’t want any one seeing my “man-boobs” and ab flab jiggling all over the court.

Oh, I had muscle. I started gaining muscle from the moment I picked up a barbell. I got strong too. I was benching 315 at age 18. But even after four years of successful strength training, I still hadn’t figured out this getting ripped thing. Muscle isn’t very attractive if it’s covered up with a layer of fat. That’s where the phrase “bulky” really comes from – fat on top of muscle. It can look worse than just fat.

I read every book. I read every magazine. I tried every exercise. I took every supplement in vogue back in the 80’s (remember bee pollen, octacosanol, lipotropics and dessicated liver?) I tried not eating for entire days at a time. I went on a rope skipping kick. I did hundreds of crunches and ab exercises. I rode the Lifecycle. I wore rubber waist belts.

The results were mediocre at best. When I made progress, I couldn’t maintain it. One step forward, one step back. Even when I got a little leaner, it wasn’t all the way. Still no ripped abs. When I played football and they beat the crap out of us at training camp, I lost weight, but STILL didn’t get all the way down to those elusive six pack abs. In fact, it was almost like I got “skinny fat.” My arms and legs lost some muscle but the small roll of ab fat was still there.

Why was it so hard? What was I doing wrong? It was driving me crazy!

My condition got worse in college because I mixed with a party crowd. With boozing came eating, and the “bulk” accumulated even more. At that point, the partying and social life were more important to me than my body. I was still lifting weights, but wasn’t living a fitness lifestyle.

Mid way through college I changed my major from business management to exercise science, having made up my mind to pursue a career in fitness. That’s when I started to feel something wasn’t right. The best word for it is “incongruence.” That’s when what you say you want to be and what you really are don’t match. Being a fitness professional means you have to walk the talk and be a role model to others. Anything else is hypocrisy. I knew I had to shape up or forget fitness as a career.

But after four years, I STILL didn’t know how to get ripped! Nothing I learned in exercise physiology class helped. All the theory was interesting, but when theory hit the real world, things didn’t always work out like they did on paper. My professors didn’t know either. Heck, most of them weren’t even in shape! Two of them were overweight, including my nutrition professor.

However, out of my college experience did come the seeds of the solution and my first breakthrough.

In one of my physical education classes, we were required to do some running and we were instructed to keep track of our performance and resting heart rates. Somehow, even though I was a strength athlete, I got hooked on running. After the initial discomfort of hauling around a not so cardio-fit 205 pound body, I started to get a lot of satisfaction out of watching my resting heart rate drop from the 70’s into the 50’s and seeing my running times get better and better. And then it happened: I started getting leaner than I ever had before.

The results motivated me to no end, and I kept after it even more. My runs would be 5 or 6 days a week and I’d go for between 30 minutes to an hour. Sometimes I had a circular route of about 6 miles and I would run it for time, almost always pushing for a personal record. When I finished, I was spent, drenched in sweat and sometimes just crashing when I got home. And I kept getting even leaner.

That’s when I started to figure it out. If you’re expecting me to say that running is the secret, no, that’s NOT it per se. I was thinking bigger picture. In fact, I noticed that my legs had lost some muscle size, so I knew that over-doing the runs would be counter productive, ultimately, and I don’t run that much anymore these days. But that’s how I did it the first time and I had never experienced fat loss like that before. The fat was falling off and I had barely changed my diet.

My “aha moment” was when I realized the pivotal piece in the puzzle was calories. It wasn’t the type of exercise, it wasn’t the specific foods and it wasn’t supplements. Today I realize that it’s the calorie deficit that matters the most, not whether you eat less or burn more per se, but in my case creating a large deficit by burning the calories was the absolute key for me.

These runs were burning an enormous number of calories. Everything I had done before wasn’t burning enough to make a noticeable difference in a short period of time. 10-15 minutes of rope skipping wasn’t enough. 45 minutes of slow-go bike riding wasn’t burning enough. Hundreds of crunches weren’t enough. I put 1+1+1 together and realized it was intensity X duration X frequency = highest the total calorie burn for the week. How much simpler could it be? It wasn’t magic. It was MATH!

It was consistency too. This was the first time in SIX YEARS I stuck with it. Body fat comes off by the grams every day – literally. Kilos and pounds of body weight may come off quickly, but they come back just as fast. Body fat comes off slowly and if you have no patience or you jump to one program to the next without following through with the one you started, you’re doomed. In six years, I had “tried everything”… except consistency and patience.

Then the stakes went up. I had finally gotten lean, but there was another level beyond lean… RIPPED! My buddies at the gym noticed me getting leaner and then they popped the question: Why don’t you compete? My training partner Steve had already competed 3 years earlier and won the Teenage Mr. America competition. Since then, I had been all talk and no walk. “Yeah, I’m going to compete one of these days too… I’m going to be the next Mr. America.” Days turned into weeks, weeks into months, and months into years. The only title I had won was “Mr. Procastinator.” Then finally, Steve and my other friends challenged me almost in an ultimatum type of way. Well, the truth is, I set myself up for it with my big mouth and they called me out, so I would have been the laughing stock of our gym if I didn’t follow through.

The first time you do a real cut - all the way down to contest-ready - is the hardest. Not as much physically as psychologically, simply because you’ve never done it before. Doing something you’ve done before is no big deal. Doing something you’ve never done before causes uncertainty and fear, sometimes even terror! I was plagued with self-doubt the entire time, never sure if I was ever going to get there. It seemed like it was taking forever. But failure was not an option. Not only did I have an entire gym full of friends rooting me on, I had great training partner who was natural Mr. Teenage America! The pressure was on. I had to do it. There was no way out. No excuses.

Some other day, I’ll tell you all the details of the emotional roller coaster ride that was my first contest diet, but let it suffice to say, at that point, I still didn’t know what I was doing. It was only later that I went into “human guinea pig” mode with nutritional experiments and finally pinned down the eating side of the equation to a science (and gained 20 lbs of stage-weight muscle as a result).

In the late 1980’s, the standard bodybuilding diet was high carb, low fat. For that first competition, I was on 60% carbs – including pancakes, boxed cereal, whole grain bread, and pasta - so I guess you can toss out the idea that it’s impossible to get ripped on high carbs – although high carb is NOT the contest diet I use today. But it didn’t matter, because I had already learned the critical piece in the fat loss puzzle – the calorie balance equation. Understanding that one aspect of physiology was enough to get me ripped. It only got better later.

In the end, I took 2nd place at my very first competition, the Natural Lehigh Valley, and one month later, I won first place at the Natural New Jersey. Seven months later, the overall Natural Pennsylvania.

Looking back, was all the effort worth it? Well, my good friend Adam Waters, who is an accountability coach, teaches his students about using “redemption” as a motivator. Remember the Charles Atlas ad where the skinny kid got sand kicked in his face and then came back big and buffed and beat up the bully? That’s redemption. Or the dateless high school nerd who comes back to the 10 year class reunion driving a Mercedes with the prom queen on his arm? That’s redemption.

After all the doubt, heartache and frustration I went through for six years, I not only had my trophies, my abs were on the front page of the sports section in our small Pennsylvania town newspaper. The following year, I was on the poster for a bodybuilding competition… as the previous year’s champion. THAT’S REDEMPTION. You tell me if it was worth it.

There are 7 lessons from my story that I want to share with you because even if you have a different personal history than I do, these 7 lessons are the keys to achieving any previously elusive fitness goal for the first time and I think they apply to everyone.

1. Set the big goal and go for it. If your goal doesn’t excite you and scare you at the same time, your goal is too small. If you don’t feel fear or uncertainty, you’re inside your comfort zone. Puny goals aren’t motivating. Sometimes it takes a competition or a big challenge of some kind to get your blood boiling.

2. Align your values with your goals. I understood my values and made a decision to be congruent with who I really was and who I wanted to be. When you know your values, get your priorities straight and align your goals with your values, then doing what it takes is easy.

3. Do the math. Stop looking for magic. A lean body does not come from any particular type of exercise or foods per se, it’s the calories burned vs calories consumed that determines fat loss or fat gain. You might do better by decreasing the calories consumed, whereas I depended more on increasing the calories burned, but either way, it’s still a math equation. Deny it at your own risk.

4. Get social support. Support and encouragement from your friends can help get you through anything. Real time accountability to a training partner or trainer can make all the difference.

5. Be consistent. Nothing will ever work if you don’t work at it every day. Sporadic efforts don’t just produce sporadic results, sometimes they produce zero results.

6. Persist through difficulty and self doubt. If you think it’s going to be smooth sailing all the way with no ups and downs, you’re fooling yourself.. For every sunny day, there’s going to be a storm. If you can’t weather the storms, you’ll never reach new shores.

7. Redeem yourself. Non-achievers sit on the couch and wallow in past failures. Winners use past failures as motivational rocket fuel. It always feels good to achieve a goal, but nothing feels as good as achieving a goal with redemption.

Postscript: My journey continued. Since that initial first place trophy, I have competed as a natural for life bodybuilder 26 more times, including 7 first place awards and 7 runner up awards. And yes, I finally nailed down the nutrition side of things too. You can read more about that and the fat loss program that developed as a result at www.burnthefat.com

Train hard and expect success always,

Tom Venuto, NSCA-CPT, CSCS
Fat Loss Coach
www.burnthefat.com

About the Author:

Tom Venuto is a natural bodybuilder, certified personal trainer and freelance fitness writer. Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using secrets of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com

Are You Eating Too Much Sugar?

2008-06-21T18:03:00.000-07:00

Cutting sugar from your diet is quite trendy these days. Many dieters even go so far as to proudly proclaim that they have "stopped eating sugar" all together. Well, in reality that probably isn't even possible. They naively think that cutting out cake, cookies and candy means that they are no longer eating sugar.

But, sugar is practically everywhere. Do you know how much you are consuming? If you are a typical American, you may be eating 156 pounds per year! That's how much the USDA says Americans consume each year on a per capita basis. Sure, some of that comes from standard junk food but much of it comes from more "hidden" sources.

To significantly reduce your sugar intake, it's mandatory that you read labels and know where your sugar intake truly comes from. Here are some places where you may be ingesting loads of sugar without even realizing it.

Yogurt: Generally, this is a food that people consider "healthy". However, unless you choose the Plain flavor, you'll be getting a lot of sugar. Check the label and you'll find on average about 20 to 25 grams of sugar in a measly 6 ounces.

Salad Dressings: Salads have always been considered good dieting choices. But, not only can they be laden with fats, but even the healthiest, veggie-packed salads can pack a sugar punch from the dressings that accompany them.

Soft Drinks: Here's where a huge portion of consumer sugar intake is found. Studies show that soft drinks account for as much as 33% of all added sugars consumed. And if you think switching to sugar-free diet drinks is the answer, hold on. The risk of obesity appears to be higher among diet cola drinkers.

Cereal: Here's a food that someone can easily overeat. A serving is often only ¾ cup which means most people tend to have at least two servings at breakfast. Plus, cereal is often eaten as a snack as well, and a few handfuls can quickly add up. Many cereals that tout themselves as being healthy have more sugar in them then a candy bar.

Protein Bars: These small little morsels disguise themselves as being packed with protein and all natural ingredients. However, the huge sugar content diminishes their nutritional value. In some cases, you might actually be better off grabbing a chocolate candy bar.

Low Fat and Fat Free Foods: When fat is eliminated from a food often the flavorful taste disappears too. To prevent a low fat food from being too bland, manufacturers regularly add extra sugar to ensure a good taste. So while the fat grams may be low, there are plenty of calories because of the extra sugar.

Why do you need to watch your sugar intake? Most experts agree that sugar in its pure form is not inherently "bad" for you. The problem with sugar is that it packs a lot of calories per serving. Plus, since foods with sugar in them taste good to most people then we eat larger portions of those foods. Therefore, we consume more calories when we eat high sugar foods.

In 2003, the World Health Organization released guidelines indicating sugar should account for only about 10% of our daily calories, which is roughly only eight teaspoons. Most labels refer to sugar in grams -- eight teaspoons is about 37 grams. What does that mean to you? Well, one six ounce yogurt and one cup of many brands of cereal will quickly put you over that recommended limit.

As with most diet recommendations, the key is to keep your consumption in check. Do this by reading labels. If sugar is the first ingredient listed on a food, you probably should consider putting it back on the shelf. And remember that there are many different terms used for sugar. It also is referred to as high fructose corn syrup, glucose, sucrose and other names. Pay extra attention to the foods mentioned in the hidden sugars list above. And, if eating high sugar foods, limit your portion.

About the author: Lynn Bode is a certified personal trainer specializing in Internet-based fitness programs. She founded Workouts For You, which provides affordable online exercise programs that are custom designed for each individual. Visit: http://www.workoutsforyou.com for tips, sample workouts and more. Fitness professionals, learn how to support your clients online, visit: http://www.trainerforce.com

Get A Beach Body In Just Six Weeks

2008-05-22T21:28:00.000-07:00

Get A Beach Body In Just Six Weeks...

Spring is here. Flowers are blooming, jackets are being put away and chances are that you're beginning to panic about putting on a swimsuit again. Hold on. Don't pack your bags for the North Pole just yet. You can get a body makeover in six weeks or less.

If you work hard and set your mind to it, you can make big transformations to your body in time for summer fun. Don't worry, while these changes will require dedication and work no crash dieting or excessive workouts are required.

Read on to learn more about both small and large changes you can start making TODAY to get your body in swimsuit shape.

1) Get on the ball. If you don't already have one, purchase an inexpensive fitness ball. Use it to perform abdominal and leg toning exercises 5 days per week. Do 5-10 minutes in the morning and 5-10 minutes in the evening. There are hundreds of exercises you can do on a ball from beginner to advanced levels so the variety will keep boredom at bay and ensure you keep your body challenged.

2) Add resistance training to your weekly workout. If you aren't currently doing a regular strength training workout then start today. Aim for a minimum of two sessions per week. Each session should work all of your major muscle groups with 2-3 sets per exercise of 8-12 reps using a resistance that fatigues your muscle by the final rep. Start with your larger muscles and then do exercises to target the smaller muscles as well.

In addition to the attractive physical appearance strength training provides, it also helps speed up weight loss. Even when muscles are not actively being used, they need fuel to function. So, the more muscle you have the more fuel that is needed and therefore the more calories you burn.

3) Change up your strength training. If you are currently including resistance training in your weekly routine then try to change it up considerably. It's important to alter your workouts every few weeks. The change helps ensure your body stays challenged, that you are regularly recruiting multiple muscle fibers and ultimately that you make progress and see improvements.

4) Add intervals to your cardio workouts. Strive for three 30-minute interval training sessions each week. Interval training is short, high-intensity exercise periods alternated with periods of rest. It is one of the most effective ways to burn calories. These higher and lower intensity periods are repeated several times to form a complete workout. By exercising harder for short periods of time and then allowing yourself recovery time, you can push yourself harder.

5) Evaluate your eating habits. Even small changes can surprisingly reduce your calories significantly. For example, eliminate or at least limit your soft drink consumption. If you drink one can per day that's about 1050 calories per week you could eliminate. That's almost a whole days worth of calories abolished just by substituting no calorie drinks in place of pop.

6) Find ways to fit even more physical activity in to your daily routine in addition to your exercise routines. Don't underestimate the power of very small changes. Just get off your feet as much as you can. Put away your remotes and channel surf manually, march in place during your favorite show, stand instead of sit whenever possible during your normal daily activities, etc.

7) Maximize your efforts with cross training. Cross-training is a type of exercise regimen that combines strength work, aerobic work, and stretching. With this method you use different muscles each day, which means you'll be able to work out at an intense level without overstraining your body. So try alternating the interval training days with strength training days for a cross training approach.

If you incorporate all of these recommendations, you can be ready for the beach and feeling confident in no time. But don't stop when you've reached your goal. These recommendations are appropriate for long term success and should be incorporated into your lifestyle permanently to maintain good health and fitness.

About the author: Lynn Bode is a certified personal trainer specializing in Internet-based fitness programs. She founded Workouts For You, which provides affordable online exercise programs that are custom designed for each individual. Visit: http://www.workoutsforyou.com for tips, sample workouts and more. Fitness professionals, learn how to support your clients online, visit: http://www.trainerforce.com

THE GREAT ABS MISTAKE

2008-03-28T21:32:00.000-07:00

"He Was Doing One Thousand Crunches And Sit Ups A Day... But Still NO Abs!!!
By Tom Venuto, NSCA-CPT, CSCS
BurnTheFat

After 18 years in the fitness business, “How do I get great abs” is still BY FAR the most frequently asked question I receive out of the 30,000+ emails that come into my office every month. No doubt, it's because abs are the one body part that most people are the most frustrated with. Although their questions are often phrased differently and each person’s situation seems unique, my answer to “how do I get great abs” is almost always the same… and you’re about to hear it...

"1,000 Sit-Ups And Crunches A Day and Still No Abs!"

One question I received recently REALLY got my attention because a young guy told me he was doing 1,000 crunches and sit ups a day and said he still couldn’t see his abdominals. He wrote:

“Tom: I have been working out for around a year now and I cannot get my lower abs into any type of shape. I'm starting to see my upper abs a little bit, which is great, but despite doing 900 various crunches, ab roller, and 100 sit-ups four days a week, along with my regular workout on the weights, I still have a tire around my waist. What else can I do?”

What did I tell him? Well, I gave him the same answer I’ve given thousands of people over the years, which is the only true “Secret” to great abs...

It takes training to increase strength, build endurance and DEVELOP the abdominals, but to SEE the definition in your abdominals - or any other muscle group for that matter - is almost entirely the result of low body fat levels.

This may sound counter-intuitive, but if you can't see your abs, it's not an issue of “muscle development” at all. You simply have too much body fat covering up the ab muscles. The lower abdominal area also happens to be the one place that most people - especially men - store the body fat first.

There's a Scientific Reason Why Your
Lower Ab Flab Is The Last Place To Go: Belly Fat - A Big Problem

Most people don't have their fat distributed evenly throughout their bodies. Each of us inherits a genetically determined and hormonally-influenced pattern of fat storage just as we inherit our eye or hair color. In other words, the fat seems to "stick" to certain areas more than others.

There's a scientific reason for this. Your fat cells are not just inert "storage tanks" for excess fuel. They are actually endocrine glands which send and receive signals from the rest of the body. You could say that your fat cells "talk to your body" and your body "talks to your fat cells." This occurs through a hormone and receptor system.

For body fat loss to occur, you must first get the fat cell (adipocyte) to release the fat into the bloodstream. THEN, the free fatty acids must be delivered to the working muscles where they are burned for energy.

For fat to be released, the hormone adrenaline (epinephrine) must be secreted and send a signal to your fat cells. Your fat cells receive this hormonal signal via adrenaline receptors called adrenoreceptors.

Fat cells have Beta 1 (B1) and Alpha 2 (A2) receptors. B1 receptors are the good guys. They activate hormone sensitive lipase, the enzyme that breaks down the fat and allows it to be released into the bloodstream to be burned. A2 receptors are the bad guys. They block the fat-releasing enzymes in the fat cell and encourage body fat formation.

How Body Fat Storage Patterns Affect You
And Keep Your Abs From Showing

What's the point of all the physiology? Well, it turns out that in men, the lower abdominal region has a higher concentration of A2 receptors, so this gives us one possible explanation of why the lower abdominal region is often the first place the fat goes when you gain it, and the last place it comes off when you're losing it. (Incidentally, the fat in women's hips and thighs is also higher in A2 receptors). This situation is dictated by genetics and by the hormonal and enzymatic pathways we discussed.

Think of ab fat like the deep end of the swimming pool. No matter how much you protest, there is no way you can drain the deep end before the shallow end. However, don't let this discourage you. Lower ab fat WILL come off, it will simply be the last place to come off. First place on - Last place off.

This helps to explain why abdominal exercises have little impact on body fat loss. It's a huge mistake to think that hundreds or thousands of reps of ab exercises will remove lower abdominal fat, except to the degree that it burns calories and contributes to the calorie deficit. What removes the fat - all over your body - is a calorie deficit and that comes from decreasing food intake, increasing activity, or a combination of both.

What I suggested to this young man was cutting back the ab training, spending the time he was wasting on excess ab exercises for more intense, calorie-burning cardio and weight training for the rest of the body. I also suggested he do an accounting of his food intake, get his nutrition in order and decrease his calories slightly if necessary.

As it turned out, his diet was a mess, and as nutrition experts like to say, "You can’t out-train a lousy diet."

It's a monumental error to think that 1,000 reps of ab work a day will make your abs finally "pop" when your diet is a disaster and that's leading to fat storage. It’s not that ab exercises aren’t important. But all the ab exercises in the world won't help as long as you still have body fat covering the muscles. You can't "spot reduce" with abdominal exercise and YOU CAN'T SEE YOUR ABS THROUGH A LAYER OF BODY FAT!

My Championship-Winning Ab Workout Routine

Personally, I only do about 15 minutes of ab work two times per week, with anywhere from two to four exercises for about 10-25 reps per exercise. Forget about thousands of reps of sit ups – it’s a waste of time. The reason my abs look the way they do is not from endless repetitions, but because I get my body fat down into the single digits with a highly specialized fat-burning diet program.

Here’s a recent ab routine that I've used (for bodybuilding/ ab-development purposes). I do this routine only twice a week and I change the exercises approximately every month so my body doesn't adapt. I prefer slightly higher rep range than other muscle groups, but as you can see, it is far from doing a thousand reps a day.

A1 Hanging leg raises
3 sets, 15-20 reps

Superset to:

A2 Hanging knee ups (bent-knee leg raises)
3 sets, 15-20 reps
(no rest between supersetted exercises A1 & A2, 60 sec between supersets)

B1 Weighted swiss ball crunches (or weighted cable crunches)
3 sets, 15-20 reps

Superset to:

B2 Incline Bench Reverse crunches
3 sets, 15-20 reps
(no rest between supersetted exercises B1 & B2, 60 sec between supersets)

How To Use Cardio For MAXIMUM Fat-Burning

Times have changed since the Aerobics revolution of the 1970's and 1980's. For years, aerobics was the darling of the fitness world. Then scientists began to acknowledge the benefits of weight training - for everyone, not just for bodybuilders.

Recently, the pendulum has swung the other direction and we've actually started hearing fitness "experts" suggesting that cardio should be kept to a minimum or even avoided completely. That's the way things tend to go in the fitness world - they swing back and forth in trends, from one extreme to another. Lots of cardio or no cardio.

I suggest you avoid trend-hopping and pay close attention to what actually works, by people who know what they are talking about (such as bodybuilders, who are the leanest muscular athletes in the world). Doing nothing but cardio is a mistake. But cutting our cardio completely is also a mistake. The truth lies in the middle. Maximum fat burning occurs when you combine cardio training and weight training together.

Those who are genetically gifted with above average metabolisms will find that a slight drop in food intake and just a few days a week of cardio will usually do the trick. However, most people who are struggling with fat loss (sometimes referred to as "endomorph" body type) are simply NOT burning enough calories to get the results they want. The answer for them is more activity to burn more calories.

For health and weight maintenance, I would suggest 3 short cardio workouts per week, about 20-30 minutes per session. But for maximum fat loss, I recommend 4-7 days per week of cardio or other physical activity for 30-45 minutes (based on results), at a moderate pace. You can mix up the type of cardio you do, or choose the type you enjoy the most - stationary cycling, stairclimbing, elliptical machines, aerobic classes and other continuous activities are all excellent fat burners (it doesn't have to be indoors or on a cardio machine).

If time efficiency is a concern for you, you could do 2-3 of those cardio workouts as high intensity interval training and you'll achieve very good results even with briefer workouts. Even as little as 20-25 minutes per session can get great results IF your intensity level is high enough. Remember, seeing your abs is about low body fat. Low body fat is about burning calories and creating a calorie deficit. The calorie deficit is created by increasing the number of calories you burn and or decreasing the amount of calories you take in from food. Increasing intensity is one way to burn more calories in less time.

NOTE: To reach the "ripped" 3.7% body fat level you see in my photos, I do cardio 7 days a week for 30-45 minutes per session, in addition to my 4 weight training workouts per week.

7 Nutrition Secrets For Great Abs

That leads us to nutrition. Many people say that "abdominals are made in the kitchen, not in the gym," and there's a lot of truth to that. You can do thousands of reps of ab work every week, but if your nutrition is not in order, you can forget about getting a great set of 6-pack abs.

1. Eat about 15-20% below your calorie maintenance level. If you use a more aggressive calorie deficit of 25-30%, then do not keep calories too low for too long; increase calories to maintenance or maintenance +10-15% 1-2 days per week.

2. Spread your calories into 5-6 smaller meals instead of 2-3 big ones. Be very conscious of portion size. If you eat too much of anything (even "healthy" food), you can say goodbye to your abs. Period.

3. Eat a source of complete, high quality lean protein with each meal (egg whites, lean meat, fish, protein powder, etc)

4. Choose natural, complex carbs such as vegetables, oatmeal, yams, potatoes, beans, brown rice and whole grains. Start with aprox. 50% of your calories from natural carbs and reduce carbs slightly (esp. late in the day) if you are not losing fat.

5. Avoid refined, simple carbs that contain white flour or white sugar

6. Keep total fats low and saturated fats low. Aim for 20% of your total calories from fat (and no more than 30%). A little bit of "good fat" like flax oil, fish fat, nuts & seeds, etc is better than a no fat diet. Essential fatty acids actually assist the fat burning process.

7. Drink plenty of water - a gallon is a good ballpark to shoot for if you are physically active.

1000+ reps of daily ab work is an amazing feat of endurance, but that’s not how you get visible, 6-pack abs! If you were to do 1,000 reps of ab exercises every day, you would have outstanding development in your abdominal muscles and you would definitely have great muscular endurance. Unfortunately, if your abs are covered up with a layer of fat, you will never see them even if you do 10,000 reps a day!

You Condition and Strengthen Your Abs With Specific Ab Exercises...
But The Secret To Seeing Your Abs Is Reducing Your Body Fat!

I once saw a photo of a man who broke one of the Guiness World Records for sit ups. It was the most paradoxical thing, but this man did not have any abdominal muscle definition. He was not obese or overweight at all, mind you, but he had a small enough layer of body fat that the muscular defintion did not show through. I've never seen a better real life example which demonstrates the basic principle discussed in this article:

You get great abs from reducing your body fat, and you reduce your body fat by creating a caloric deficit through nutrition and metabolism-stimulating and calorie-burning exercise.

I've spent my entire career - through more than 18 years and 28 bodybuilding competitions - studying the science and practicing the art of body fat reduction. I speak from experience and I walk my talk as you can see from my pictures.

If you'd like to learn for yourself, what I've learned about fat burning nutrition and getting your body fat level low enough so that you can finally see a "6 pack rack" of abs, then be sure to take a look at the Burn The Fat, Feed The Muscle program. Thousands of men and women call this their "fat loss bible." For all the details, click here:
BurnTheFat

Train hard and expect success,

Tom Venuto, NSCA-CPT, CSCS
Fat Loss Coach
BurnTheFat

About the Author:

Tom Venuto is a natural bodybuilder, certified personal trainer and freelance fitness writer. Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using secrets of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com

What Activities Are Preventing You From Exercising?

2008-03-07T16:41:00.000-08:00

Find Your True Priorities

Do you have every intention to exercise today? Did you wake up thinking today will be the day to start your new life, yet, still find yourself going to bed disappointed in yourself? You are not alone! For many, it can seem impossible to find time to exercise.

But wait, isn't it time to stop making excuses and examine what so-called priorities are sabotaging your good intentions? Starting an exercise program doesn't have to feel like moving a mountain.

The vast majority of individuals who don't regularly exercise say lack of time is the top reason that working out doesn't make their short list. Yet, typically the problem is not actually a lack of time but a conscious choice to make fitness a low priority. According to the 2006 American Time Use Survey, on average adults spend a whopping 2.6 hours per DAY watching television.

So. Americans don't have time to exercise but somehow find time to park themselves in front of the television for nearly three hours a day. There's really only one conclusion - it's not a matter of having enough time in your day but the desire to place fitness as a top priority on your daily to-do list.

What other items are high on your priority list that may need to be re-evaluated? If exercise is not making your short list, then it's time to be honest with yourself - are there really that many activities that should be considered more important than one that improves your health?

Exercise is so beneficial to one's health and so instrumental in helping decrease many disease risk factors, that it is hard to believe that anyone would make time in their day for television watching but not for workout time.

Some of the top benefits of regular exercise include:

. lower body weight

. decrease risk of a heart attack

. lower body fat percentage

. lower the risk of breast cancer

. reduced instances of depression

. decrease stress levels

. more positive self-esteem

. better sleeping patterns

. more energy & stamina

. reduce symptoms of menopause

. help improve cholesterol levels

. improved physical appearance

If you struggle to fit exercise into your weekly routine, take a few minutes to write down what occupies every single hour of your day. Then review this above exercise benefit list. Hopefully it will help you find ways to de-prioritize some items in order to fit in even just 20 minutes per day of physical activity.

About the author:

Lynn Bode is a certified personal trainer specializing in Internet-based fitness programs. She founded Workouts For You, which provides affordable online exercise programs that are custom designed for each individual. Visit: http://www.workoutsforyou.com for tips, sample workouts and more. Fitness professionals, learn how to support your clients online, visit: http://www.trainerforce.com

"3500 Calories To Lose A Pound - Is This Formula All Wrong?"

2007-12-18T20:21:00.000-08:00

By Tom Venuto, CSCS, NSCA-CPT
www.burnthefat.com

Most fitness conscious people have heard that there are 3,500 calories in a pound of fat, so if you create a deficit of 3500 calories in a week, you lose a pound of weight. If you create a deficit of 7000 calories in a week, you lose two pounds, and so on. Right? Well, not so fast. Dr. Kevin Hall, an investigator at the National Institute of Health in Bethesda recently published a new paper in the International Journal of Obesity that throws a wrench in works of the “3500 calories to lose a pound” idea.

Some of the equations in his paper made my head hurt, but despite the complex math he used to come to his conclusions, his article clearly prompts the question, "3500 calories to lose a pound of WHAT?" His paper also contained a lot of simple and practical tips you can use to properly balance your caloric intake with output, fine tune your calorie deficit and help you retain more muscle when you diet.

Below, I’ve distilled some of the information into a simple bullet-point summary that any non-scientist can understand. Then I wrap up with my interpretation of how you can apply this data in your own fat loss program:

Calculating the calories required to lose a pound and fine-tuning your caloric deficit

* 3500 calories to lose a pound has always been the rule of thumb. However, this 3500 calories figure goes back to research which assumed that all the weight lost would be adipose tissue (which would be ideal, of course).
* But as we all know (unfortunately), lean body mass is lost along with body fat, which would indicate that the 3500 calorie figure could be an oversimplification.
* The amount of lean body mass lost is based on initial body fat level and size of the calorie deficit
* Lean people tend to lose more lean body mass and retain more fat.
* Fat people tend to lose more body fat and retain more lean tissue (revealing why obese people can tolerate aggressive low calorie diets better than already lean people)
* Very aggressive low calorie diets tend to erode lean body mass to a greater degree than more conservative diets.
* whether the weight loss is lean or fat gives you the real answer of what is the required energy deficit per unit of weight loss
* The metabolizable energy in fat is different than the metabolizable energy in muscle tissue. A pound of muscle is not 3500 calories. A pound of muscle yields about 600 calories.
* If you lose lean body mass, then you lose more weight than if you lose fat.
* If you create a 3500 calorie deficit in one week and you lose 100% body fat, you will lose one pound.
* But if you create a 3500 calorie weekly deficit and as a result of that deficit, lose 100% muscle, you would lose almost 6 pounds of body weight! (of course, if you manage to lose 100% muscle, you will be forced to wear the Dieter’s Dunce cap)
* If you have a high initial body fat percentage, then you are going to lose more fat relative to lean, so you may need a larger deficit to lose the same amount of weight as compared to a lean person
* Creating a calorie deficit once at the beginning of a diet and maintaining that same caloric intake for the duration of the diet and after major weight loss fails to account for how your body decreases energy expenditure with reduced body weight
* Weight loss typically slows down over time for a prescribed constant diet (the “plateau”). This is either due to the decreased metabolism mentioned above, or a relaxing of the diet compliance, or both (most people just can’t hack aggressive calorie reductions for long)
* Progressive resistance training and or high protein diets can modify the proportion of weight lost from body fat versus lean tissue (which is why weight training and sufficient protein while on calorie restricted diets are absolute musts!)

So, based on this info, should you throw out the old calorie formulas?

Well, not necessarily. You can still use the standard calorie formulas to figure out how much you should eat, and you can use a 500-1000 calorie per day deficit (below maintenance) as a generic guideline to figure where to set your calories to lose one or two pounds per week respectively (at least that works “on paper” anyway).

Even better however, you could use this info to fine tune your caloric deficit using a percentage method and also base your deficit on your starting body fat level, to get a much more personalized and effective approach:

15-20% below maintenance calories = conservative deficit
20-25% below maintenance calories = moderate deficit
25-30% below maintenance calories = aggressive deficit
31-40% below maintenance calories = very aggressive deficit (risky)
50%+ below maintenance calories = semi starvation/starvation (potentially dangerous and unhealthy)

(Note: According to exercise physiologists Katch & Mcardle, the average female between the ages of 23 and 50 has a maintenance level of about 2000-2100 calories per day and the average male about 2700-2900 calories per day)

Usually, we would suggest starting with a conservative deficit of around 15-20% below maintenance. Based on this research, however, we see that there can be a big difference between lean and overweight people in how many calories they can or should cut.

If you have very high body fat to begin with, the typical rule of thumb on calorie deficits may underestimate the deficit required to lose a pound. It may also be too conservative, and you can probably use a more aggressive deficit safely without as much worry about muscle loss or metabolic slowdown.

If you are extremely lean, like a bodybuilder trying to get ready for competition, you would want to be very cautious about using aggressive calorie deficits. You’d be better off keeping the deficit conservative and starting your diet/cutting phase earlier to allow for a slow, but safe rate of fat loss, with maximum retention of muscle tissue.

The bottom line is that it’s not quite so simple as 3,500 calories being the deficit to lose a pound. Like lots of other things in nutrition that vary from person to person, the ideal amount of calories to cut “depends”…

Note: The Burn the Fat, Feed The Muscle program not only has an entire chapter dedicated to helping you calculate your exact calorie needs, it was designed very specifically to keep a fairly conservative approach to caloric deficits and to maximize the amount of lean tissue you retain and minimize the amount of metabolic adaptation that occurs when you’re dieting. The approach may be more conservative, and the fat loss may be slower, but it has a better long term track record… You can either lose weight fast, sacrifice muscle and gain the fat back like 95% of people do, or lose fat slow and keep it off forever like the 5% of the people who know the secrets. The choice is yours. For more information, visit: http://www.burnthefat.com

References:

Forbes GB. Body fat content influences the body composition response to nutrition and exercise. Ann NY Acad Sci. 904: 359-365. 2000

Hall, KD., What is the required energy deficit per unit of weight loss? Int J Obesity. 2007 Epub ahead of print.

McArdle WD. Exercise physiology: Energy, Nutrition, and Human performance. 4td ed. Williams & Wilkins. 1996.

Wishnofsky M. Caloric equivalents of gained or lost weight. Am J Clin Nutr. 6: 542-546.

About the Author:

Tom Venuto is a natural bodybuilder, certified strength and conditioning specialist (CSCS) and a certified personal trainer (CPT). Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using methods of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com

Holiday Survival Guide: Stay Fit and Stress Free

2007-11-29T21:19:00.000-08:00

Holiday Survival Guide: Stay Fit and Stress Free

Although the holiday season is meant for a time of rejoicing, relaxing and spending time with the ones we love, it more often than not ends up being a hectic time laden with stress. This stress often leads to abandonment of exercise routines, overeating and lack of sleep. And, all of these resulting issues actually cause more stress which can lead to a vicious circle.

It doesn't have to be that way! With a little planning and common sense, you can turn this holiday season around right now and truly enjoy the time while also taking care of yourself. Use our six-week holiday survival guide below to stay fit, healthy and stress free (or at least less stressful) during this year's festivities.

Four to Six Weeks Out
. Start by marking down the dates you have specific commitments that can't be altered (e.g. dinner with your Aunt and Uncle, office holiday party, etc).

. Commit to a minimum of 60 minutes per week of cardio activity and 30 minutes per week of strength training. It doesn't matter how long each session is only that you complete the total amount in each seven day period. So, you may do 10 minutes one day, 5 minutes the next and 20 minutes another day. These sessions should also be scheduled as appointments on your calendar.

. Promise to be realistic with your treat indulgences. A small piece of pie two or three times during the season and a few cookies here and there is perfectly fine. After all, if you are too strict with yourself you won't have an enjoyable season and may ultimately indulge to an extreme. But, also don't allow yourself a free-for-all on calories for six weeks or you'll be starting the new year with the unwanted gift of extra pounds!

. Make a list of everything you need to do to prepare for the holidays.

. Mark the items that you most look forward to doing. For some this may be decorating your house or getting gifts ready for charity (it can be anything - remember this is YOUR list).

. Now get your calendar or online scheduler and mark the days that you will complete each of the above tasks (keeping in mind the days you already marked for commitments).

. For the items that you didn't mark (the ones you might actually dread), consider first if they are necessary to do. If so, then find ways to make them more enjoyable. For example, if you despise going to a shopping mall, then purchase gifts online or make shopping more of an event - include a special lunch (alone or with someone) and maybe a manicure for yourself to break up the day.

. Be sure to also include in your schedule simple holiday pleasures (baking with kids or other loved ones, checking out a holiday flick at the theatre, etc.)

. Strive to get as much as is reasonable done before the three weeks out mark. This will help you decrease your last minute stresses and help you stay on track with your eating and fitness.

Less Than Three Weeks Out
. Evaluate your fitness and eating progress for the past three weeks. Have you been able to stick to your 60 and 30 minute commitments? If so, give yourself a pat on the back and keep going strong! If not, ask yourself why not? What's gotten in the way of your plan? And, is it really more important than taking care of yourself?

. Have you been eating 5 meals per day, drinking enough water and limiting your indulgences? If you've been skipping meals and eating cookies every day, then it's time to reevaluate your plan to determine how to get back on track with your time.

. If despite your best efforts, you are feeling behind on your tasks then why not hire some help and consider it a gift to yourself. Think about how much your time is truly worth (remember, time is money) and contract out accordingly. For example, consider hiring a cleaning service to clean your house either for that upcoming party you are hosting or just for your sanity.

. You might also consider using a gift wrapping service. Also, use the time management strategy of delegation, and assign some tasks to other family members.

. Don't forget to get enough sleep. Lack of sleep leads to stress and stress leads to overeating. Fast forward to January and all those hours of sleep you missed have now manifested as extra fat on your body!

One Week Out
. This is not the time to rush around in a frenzy, lose sleep and get cranky with the ones you love because you're stressed out. If you have a long list of to-dos left then it's time to do some cutting.

. Many of us do what we do during the holiday season just because we always have and think we have to stick to traditions. But, do you really need to make 100 chocolate balls? It's time to drop some items from your list so that your holiday can actually be festive.

. Don't give up on your healthy eating and fitness plan during the last week. You've made it this far (hopefully) so don't give up when your on the 10-yard line. Stick to your 60 and 30 commitment and you'll feel refreshed after the holiday rush has ended rather than feeling like you are ready to hibernate. If you haven't met your weekly commitments don't throw in the towel. Regroup and try to meet you goal during this last week.

About the author: Lynn Bode is a certified personal trainer specializing in Internet-based fitness programs. She founded Workouts For You, which provides affordable online exercise programs that are custom designed for each individual. Visit: http://www.workoutsforyou.com for free fitness tips and a sample workout program. Fitness professionals, learn how to support your clients online, visit: http://www.trainerforce.com

Why Some People Can Drink Alcohol Without Getting Fat

2007-09-23T20:42:00.000-07:00

Why Some People Can Drink Alcohol Without Getting Fat

By Tom Venuto, NSCA-CPT, CSCS
www.BurnTheFat.com

Alcohol has been implicated as a factor that may hurt your efforts to lose body fat. Whether alcohol is "fattening" has been a very controversial subject because technically speaking, alcohol is NOT stored as fat; it is oxidized ahead of other fuels.

Whether moderate drinking is healthy has also been a subject of controversy. Many studies show that cardiovascular health benefits are associated with moderate beer or wine drinking (which has been of particular interest lately with reservatrol in the news so much), while other studies show improved insulin sensitivity. Some experts however, say that alcohol has no place in a fitness lifestyle.

A recent study published in the journal Obesity adds new findings to our knowledge about alcohol, insulin resistance and abdominal obesity. Analysis of the results as compared to other studies also gives us some insights into why some people seem to drink and get fat while others seem to drink and get thin!

The truth about the beer belly phenomenon

This new study, by Ulf Riserus and Erik Inglesson, was based on the Swedish Uppsala Longitudinal cohort. The researchers found that alcohol intake in older men did not improve insulin sensitivity, which contradicted their own hypothesis and numerous previous studies.

They also said there was a very "robust" association between alcohol intake, waist circumference and waist to hip ratio. They pointed out that a high alcohol intake, especially hard liquor, was closely associated with abdominal body fat, not just overall body mass.

Abdominal fat accumulation is not just a cosmetic problem, it can be a serious health risk. Abdominal fat, also known as "android" or "central" obesity, increases the risk for cardiovascular disease, high blood pressure, high blood lipids, glucose intolerance and elevated insulin levels.

Many other studies have also found a link between alcohol intake and abdominal fat, but this too has been controversial. A study that was widely publicized by the BBC in 2003 dismissed the concept of the “beer belly.”

Nevertheless, it looks like there’s some scientific support to it after all (or at least a “liquor belly” according to this newer study).

Hormones may be strongly involved because high alcohol intake has been shown to decrease blood testosterone in men, and also increase cortisol levels, which can lead to visceral fat accumulation.

Why is there so much controversy? Why the discrepancy in research findings about alcohol’s influence on obesity, abdominal fat, and insulin sensitivity?

Well, here’s the real story of why some people don’t get fat when they drink:

A lot of the confusion is because epidemiological research cannot show cause and effect relationships and mistakes can easily be made when drawing associations based on limited data.

With the nature of these longitudinal studies, you have to look at the lifestyle and nature of drinkers in general (or in this study, hard liquor drinkers). Also, the Swedish study focused on older men, so age may have been a factor. You may be more likely to deposit alcohol right on your belly as you get older.

When you hear that alcohol increases belly fat, you also have to look at what else is going on in the life of the drinker, particularly what the rest of a person’s diet looks like, and how alcohol intake affects appetite and eating habits.

Research says that alcohol can mess up your body’s perception of hunger, satiety and fullness. If drinking stimulates additional eating, or adds additional calories that aren’t compensated for and which lead to positive energy balance, then you get fat. You may also get fat in the belly, no thanks to what booze does to hormones.

Another thing that confounds the reports on whether alcohol contributes to weight gain is the fact that the game changes in heavy drinkers. We know that alcohol contains 7.1 calories per gram and these calories always count as part of the energy balance equation… or do they? With chronic excessive alcohol consumption, it's possible that not all of these calories are available for energy. Due to changes in liver function and something called the microsomal ethanol oxidizing system (MEOS), alcoholism may be a real case of where some calories don’t count. Many alcoholics also skip meals and eat less with increasing alcohol consumption.

Alcohol metabolizing pathways notwithstanding, even if binge drinkers, daily drinkers or heavy drinkers consume most of their calories from alcohol, if they eat very little, and remain in a calorie deficit, they will not get fat. Compound this with the hormonal effects and you witness the skinny, but under-nourished, unhealthy and atrophied alcoholic (the person you'd think would be most likely to have a beer belly).

It's the calories that count

The bottom line is, the idea that alcohol just automatically turns into fat or gives you a beer belly is mistaken. It’s true that alcohol suppresses fat oxidation, but mainly, alcohol adds calories into your diet, messes with your hormones and can stimulate appetite, leading to even more calories consumed. That’s where the fat gain comes from.

If you drink in moderation, if you’re aware of the calories in the alcohol, if you're aware of the calories from additional food intake consumed during or after drinking, and if you compensate for all of the above accordingly, you won’t get fat.

Now, with that said, you might be wondering: “You mean I can drink and still lose fat? I just need to keep in a calorie deficit?”

Yes, that's exactly what I mean. But before you rush off to the pub for a cold one, hold that thought for a minute while you consider this first: The empty alcohol calories displace the nutrient dense calories!

When you’re on a fat loss program you have a fairly small “calorie budget”, so you need to give some careful thought to how those calories should be “spent.” For example, if a female is on a 1500 calorie per day diet, does she really want to "spend" 500 of those calories – one third of her intake - for a few alcoholic drinks, and leave only 1000 for health-promoting food, fiber and lean muscle building protein?

I realize some people may answer “yes” to that question, but then again, if some people spent their money as frivolously as they spent their calories, they would be in deep trouble!

To summarize this into some practical, take-home advice, here are 7 of my personal tips for alcohol consumption in the fitness lifestyle:

(1) Don’t drink on a fat loss program. Although you could certainly drink and “get away with it” if you diligently maintained your calorie deficit as noted above, it certainly does not help your fat loss cause or your nutritional status.

(2) Drink in moderation during maintenance. For lifelong weight maintenance and a healthy lifestyle, if you drink, do so in moderation and only occasionally, such as on weekends or when you go out to dine in restaurants. Binge drinking and getting drunk has no place in a fitness lifestyle (not to mention hangovers aren’t very conducive to good workouts).

(3) Don't drink daily. Moderate drinking, including daily drinking, has been associated with cardiovascular health benefits. However, I don’t recommend daily drinking because behaviors repeated daily become habits. Behaviors repeated multiple times daily become strong habits. Habitual drinking may lead to heavier drinking or full-blown addictions and can be hard to stop if you ever need to cut back.

(4) Count the calories. If you decide to have a bottle of beer or a glass of wine or two (or whatever moderation is for you), be sure to account for the alcohol in your daily calorie budget.

(5) Watch your appetite. Don’t let the “munchies” get control of you during or after you drink (Note to chicken wing and nacho-eating men: The correlation to alcohol and body fat is higher in men in almost all the studies. One possible explanation is that men tend to drink and eat, while women may tend to drink instead of eating).

(6) Watch the fatty foods. When drinking, watch the fatty foods in particular. A study by Angelo Tremblay back in 1995 suggested that alcohol and a high fat diet are a combination that favors overfeeding.

(7) Enjoy without guilt. If you choose to drink (moderately and sensibly), then don’t feel guilty about it or beat yourself up afterwards, just enjoy the darn stuff, will you!

To see a complete fat burning system that takes you by the hand, step by step and shows you what to eat, what to drink (and what not drink), how to exercise and how to stay motivated, visit: Burn The Fat

References:

(1) Alcohol Intake, Insulin Resistance, and abdominal obesity in elderly men. Riserus U, Ingelsson E., Obesity. 15(7): 1766-1773. 2007

About the Author:

Tom Venuto is a natural bodybuilder, certified strength and conditioning specialist (CSCS) and a certified personal trainer (CPT). Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using methods of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com

FTC Orders Makers Of Xenadrine To Pay Retribution After Making False And Unsubstantiated Claims

2007-08-13T20:17:00.000-07:00

- Tom Venuto

8/8/2007 - The Federal Trade Commission (FTC) announced on Monday that it will be accepting refund requests from consumers who feel they were defrauded by miselading advertising claims and falsifying before and after photos. This order against the supplement maker, says the FTC, furthers its mission to draw attention to manufacturers making false and unsubstantiated claims.

Claim your refund at:

www.xenadrineefxsettlement.com/

According to an FTC Press Release, consumers who bought the supplement Xenadrine EFX between February 1, 2002, and May 22, 2006, will be able to request a refund from August 6 until September 15 this year.

The action signals to dietary supplement marketers making false claims that, in the long run, the Federal Trade Commission (FTC) does not stand for such practices.

The news follows recent FTC settlements involving four well-known weight loss pill marketers. Themarketers of Xenadrine EFX , One A Day Weight Smart, Cortaslim and TrimSpa having to change their ad claims and pay the fines for both civil penalties and consumer redress.

Falling in line with the FTC’s jurisdiction, which relates only to advertising and marketing claims and not on the actual product itself, the commission will use the funds accumulated from the Xenadrine EFX settlement to pay the customer refunds. The refund amounts will depend on how many customer claims are put forward.

Consumers who have used the supplement have the options of registering their refund request online or by phone, with the FTC running public notices in a variety of newspapers during the month of August - no doubt causing more harmful exposure for the company.

The FTC claimed that the marketing material linked to the supplements caused consumers to postpone making the tougher choices and discouraged people from taking effective steps to losing weight.

The marketers involved in the initial dispute advertised using claims of substantial and rapid weight loss based on ingredients including green tea extract (EGCG), caffeine, bitter orange (citrus aurantium) and hoodia gordonii, with the marketers of Xenadrine EFX required to pay between $8million and $12.8 million.

According to FTC chair Deborah Platt Majoras the action taken against the companies represents tiny portions of the “millions and hundreds of millions” made in profit by the infringing companies.

PS. This latest news follows an announcement in january by the FTC that the defendant would pay at least 8 million and as much as $12.8 million to settle FTC allegations. I thought the title of the previous (january 07) FTC announcement/press release was hilarious… (can’t say this government agency doesn’t have a sense of humor)… it said:

“Federal Trade Commission Reaches New Year’s ‘Resolutions’ With Four Major Weight Control Pill Marketers”
http://www.ftc.gov/opa/2007/01/weightloss.shtm

Chocolate good for you?

2007-07-13T12:03:00.000-07:00

Wondering whether you can indulge in that chocolate treat staring at you from the store counter without compromising your healthy diet?

Not all chocolate is created equal.
Here's what to look for in a good chocolate bar...

6 Simple Exercises To Burn Fat

2007-07-08T19:03:00.000-07:00

6 Mental Exercises That Truly Work! (The Psychology of Weight Loss)

Losing weight requires more than a physical commitment - the mental aspect is also vitally important. When it comes to fitness, the mind truly is a powerful thing.

Have doubts that there is a mind-body connection to wellness? Simply try this easy test: do a workout of your choice (running, walking, lifting weights) with your favorite pump-up music. Then do it a separate time with no music at all. You'll quickly see how the simplicity of motivating music can help you go farther, faster or simply feel stronger during your routine. That's the power of your mind!

Why is the mind-body connection important to understand? Because, the wrong mental approach to getting more fit can have powerful negative effects. A huge amount of dieters quit their weight loss plans because of psychological reasons.

What you think can create what you are. Your personal self-talk is crucial in determining whether or not you are successful at reaching your weight loss and fitness goals. Continual negative thoughts can create a self-fulfilling prophecy. If daily you bombard yourself with self-defeating thoughts, then eventually you will begin to believe them.

When you tell yourself such things as "I'm always going to be fat" or "I can't stop eating" or "I can't walk that mile", then naturally you'll start to believe the myths as factual. From there you have immediately set the stage for failure.

So, how can you dig out of the seemingly endless downward spiral of negative thoughts and feelings? Start with these six important psychological exercises:

. Create a list of all the negative thoughts that you have about yourself. Then create a second list of all the things that you like about yourself. Keep working on your positive list until it is much longer than your negative list. We all tend to be our worst critics, so this can be a challenging exercise. Write down even little things like "I can make a great cheese sandwich", or "I always get to work on time".

. Take your list of negatives and change all of them to positive potentials. For example, instead of "I always fail at losing weight" change it to "I can succeed at weight loss." Or, instead of "I can't stop eating", change it to "I will control my portions." Destroy your negative list and only keep the new potentials list.

. Stop using these words: can't, won't, never. Replace them with: can, will, always.

. Forget the past. That piece of cake you ate yesterday is old news. Forget about it and move on. Live only in the present. You can't change what you did even an hour ago. All you can do is resolve to stay focused and committed right now and try to keep that focus tomorrow too.

. Stop making excuses for why you can't exercise and eat right. Start by making a list of all of your steadfast excuses and also all the reasons that you should workout. The list of reasons why you should exercise inarguably should be much longer. Post your list of reasons where you can see it daily.

. Stop the blame game. Promise to take self-responsibility. It's easy to blame your genes, your diet-plan or even your family for your failed diet attempts. But not accepting full responsibility will simply keep you trapped in a repetitive loop of failures.

About the author:

Lynn Bode is a certified personal trainer specializing in Internet-based fitness programs. She founded Workouts For You, which provides affordable online exercise programs that are custom designed for each individual. Visit: http://www.workoutsforyou.com for free fitness tips and a sample workout program. Fitness professionals, learn how to support your clients online, visit: http://www.trainerforce.com

Don't Get Fried!

2007-06-22T13:56:00.000-07:00

Exercising Safely In Heat

Summer is officially here. Finally you can pack away your jackets and get outside. Summer offers extras hours of daylight and with it the opportunity to spend even more time enjoying outdoor activities. For many, this means more time doing physical activities and playing sports. So, it's important to remember the potential dangers that also come with exercising in hot conditions. As long as you know the dos and don'ts of working out in the heat, then you can fully take advantage of all the fun of summer.

What you should do:

. Drink plenty of fluids. It's extremely important to stay hydrated. If you're thirsty then you are already dehydrated; drink before you feel a need to. Be sure to drink throughout the day (stick to non-caffeinated beverages, preferably water). Also, drink 15-20 minutes before beginning your workout and every 15 minutes throughout the exercise.

. Eat regularly. The heat can decrease your appetite, but it's important to eat normally. Try to eat small meals 5-6 times per day. Include lots of fruits and vegetables. Aside from being nutritious, fruits also tend to help with hydration.

. Wear light, loose fitting clothes that can breath. Cotton is always a good choice. If your outdoor activity produces a lot of perspiration, consider clothing that is designed to wick the sweat away.

. Wear sunscreen. Even if you exercise early in the morning or late in the evening, if the sun can reach you then you can get burned. Not only is a sunburn bad on the skin and potentially dangerous but it also hinders your bodies ability to stay cool.

. Use common sense and don't attempt strenuous activities that your body is not accustom to. Stick to exercises that you are very familiar and comfortable with.

. Check the weather forecast. It's best not to participate in intense outdoor exercise sessions when the heat index registers in the dangerous zone.

What you should not do:

. Don't try to diet by sweating. Excessive perspiration is not the key to permanent weight loss. Any decrease in the scale would simply be a result of water loss, not fat reduction.

. Don't adapt the "no pain, no gain" motto. Ignoring your body's signals could be dangerous. Heat-related illnesses come with warning signs. Be sure to learn how to recognize them and what actions to take.

. Don't forget to drink plenty of liquid when swimming. Just because your body is surrounded by water does not mean that you are well-hydrated. As with any land exercises, you need to regularly replenish lost fluids when in the pool.

. Avoid physical activity during the hottest part of the day, which usually is between 10 a.m. and 3 p.m.

. If you want (or need) to be working in very hot temperatures, don't do it until you become acclimated. Try to spend only a few minutes per day in the hot conditions for the first couple of weeks and then add time gradually each day.

. Avoid extreme changes in temperature. Don't hop from being extremely hot and sweating excessively right into an ice cold, air-conditioned environment. Try to cool your body down slightly before exposing it to the extreme temperature variation.

Whether you have to work outside or do it for enjoyment, following the above tips will help you stay cool and safe during the dog days of summer. So, don't spend the season cooped up, get out there and have some fun!

About the author: Lynn Bode is a certified personal trainer specializing in Internet-based fitness programs. She founded Workouts For You, which provides affordable online exercise programs that are custom designed for each individual. Visit: http://www.workoutsforyou.com for free fitness tips and a sample workout program. Fitness professionals, learn how to support your clients online, visit: http://www.trainerforce.com

World Strongest Dad!

2007-06-09T21:34:00.000-07:00

[From Sports Illustrated, By Rick Reilly]

I try to be a good father. Give my kids mulligans. Work nights to pay For their text messaging. Take them to swimsuit shoots.

But compared with Dick Hoyt, I suck.

Eighty-five times he's pushed his disabled son, Rick, 26.2 miles in Marathons. Eight times he's not only pushed him 26.2 miles in a Wheelchair but also towed him 2.4 miles in a dinghy while swimming and Pedaled him 112 miles in a seat on the handlebars--all in the same day.

Dick's also pulled him cross-country skiing, taken him on his back Mountain climbing and once hauled him across the U.S. on a bike. Makes Taking your son bowling look a little lame, right?

After you watch the video, you can learn more:

http://www.heartmindsoulstrength.com/pdfs/strongest_dad.pdf

http://www.teamhoyt.com/

http://www.cnn.com/US/9911/29/hoyt.family/

"How lifting weights can battle depression."

2007-04-08T15:04:00.000-07:00

Depression and... Strenght Training?

You'll never guess what strength training does for those suffering from depression.

In a recent study of 32 men and women who suffered from chronic depression, Tufts University associates divided the individuals into two groups. They chose half of the group to do strength training while the other half received health information.

Learn what happened... Full Story posted on Cure-Your-Depression.com